MA in Podcasting student reflects on her year studying and looks ahead to her career goals.

By Eve Lacroix (Senior Communications Officer), Published (Updated )

Hannah Greive hopes to work both behind and in front of the mic. A student on the MA in Podcasting at City St George’s, University of London, she received the Goalhanger Bursary, which is helping her to pursue her “dream career.”

The programme, which launched in September 2023, is the first UK master’s dedicated to podcasting and is taught by heavyweights within the industry.

The degree teaches students the full gamut of what is required to create a podcast: from the creative storytelling to the technical audio recording elements, as well as classes on marketing your podcast and pitching your idea to a potential commissioner.

The master’s also held networking sessions, such as the Pod Gold event alongside MA Broadcasting students.

“I feel much more employable to work in a range of jobs in journalism now,” Hannah said. “It is a real crash course in journalism, and you are learning from some of the best in the industry.

Storytelling is at the heart of podcasting, and Hannah described the yearlong module on the topic as her favourite class.

One of the most impactful talks was from guest speaker Basia Cummings, Editor at Tortoise Media, who described the “washing line narrative” theory. This theory helps her visualise multiple storylines (or pieces of washing) to understand how they feed into one overarching story (or washing line).

The first podcast Hannah co-created for the degree was Collectors’ Notes, which is a series about music superfans and the music items or formats they love to collect, be it cassettes or vinyl.

Alongside classmates Chloe Sackur and Elly Young, she interviewed opera lover, David, who has been to over 5,000 live performances and was once a drag queen.

The Pilot Series: Collectors' Notes

One of Hannah’s favourite projects to work on during the master’s was the podcast Women’s World: Equity by Design, which was commissioned by the United Nations Population Fund (UNFPA), in which the podcasting students interviewed leading healthcare experts from across the globe.

The UNFPA is the UN’s sexual and reproductive health agency, whose mission is to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled.

The UNFPA partnership was spearheaded by Brett Spencer, Director of the University’s Centre for Podcasting Excellence, who has decades of experience working in radio and now podcasting at the BBC and at Bauer Media, and is a testament to vast network the University’s lecturers bring to their teaching.

The podcast is due to be launched in July, and Hannah’s group’s episode focuses on women’s health and medical misogyny. She hopes it will raise consciousness about some of the problems and solutions to the inequality problem in women’s healthcare.

“It’s been an honour to work on such an important and meaningful podcast,” she said. “I hope it reaches as many ears as possible, as it not only explores the problems in healthcare but also presents some of the solutions to these problems.”

Hannah believes every module has been crucial to her development as a podcaster and described the year as “fun and busy”. She said:

There’s no better feeling than making a podcast you’re proud of.

The course pushed me outside of my comfort zone but in the best way possible. I have grown in confidence and developed so much over the course of the year.

Her bursary was provided by Goalhanger, which is the UK’s largest independent podcast producer, and produces hit shows like The Rest is History, The Rest is Politics and Empire.

As well as the financial support, Hannah had the chance to gain work experience with Goalhanger, which saw her working at The Royal Albert Hall for a live show of the Rest is Entertainment. She said:

Receiving The Goalhanger Bursary made it possible for me to pursue the Podcasting MA—an opportunity that would have been financially out of reach otherwise.

This bursary set me firmly on the path toward my dream career.

Gaining hands-on experience with the UK’s leading independent podcasting company has been incredible, and I feel truly fortunate and grateful for the opportunity.

Find out more about the MA in Podcasting, or about the Spotify and Goalhanger bursaries.

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