Marketing is about connecting people with ideas, products and services in ways that are meaningful and effective.

At City St George’s, you will gain a strong foundation in marketing principles, consumer behaviour, digital strategy and communications, with opportunities to apply your skills within healthcare, public health, and wider sectors.

You will explore the fundamentals of branding, market research, campaign planning, and digital marketing, learning how to analyse data to understand audiences and measure the success of campaigns.

Teaching is delivered through interactive lectures, workshops and practical projects, enabling you to develop your creative and analytical skills while building a portfolio of work.

Modules include social media strategy, content creation, and marketing ethics, alongside insights into healthcare communications and public engagement.

You will also gain practical experience in campaign development and audience analysis, preparing you to design and deliver marketing strategies that resonate with diverse communities.

Career perspectives

Marketing opens opportunities across healthcare, public health, non-profit and commercial sectors.

Graduates can pursue roles in digital marketing, communications, social media management, market research, and content creation, or progress into further study and research.

Your skills will equip you to help organisations engage audiences, deliver effective campaigns, and support positive behaviour change through clear, targeted communication.