Scaling Personalisation with AI at Sainsbury’s

Abstract

In today's competitive retail landscape, personalisation has become a key driver of customer engagement and loyalty. Sainsbury's, one of the UK's leading supermarket chains, has been on a journey to leverage data to create personalised experiences and drive healthy choices for over 18 million digitally registered customers.

This session will explore how Sainsbury's is delivering personalisation at scale to tailor offers and communications to individual customers. By examining the strategies and technologies employed by Sainsbury's, delegates will gain insights into the importance of personalisation in enhancing the shopping experience and driving healthier choices

About the speakers

Jon Readshaw - Data Science Manager, Sainsbury’s 

Jon Readshaw currently leads the algorithmic decisioning data science team at Sainsbury's, where his team develops and maintains multiple ML/AI models and algorithms to drive personalisation and optimise loyalty marketing activity via digital channels. Jon also leads data and tools training across Sainsbury’s analytics community, a workstream designed to empower others with the knowledge and skills to leverage advanced analytics and explore new tools. Prior to his current role Jon worked as part of Sainsbury’s Nectar360 brand, as well as in optimisation-focused roles in the insurance industry.

Imogene Steele - Data Scientist

Imogen Steele is a data scientist with several years of experience in Sainsbury's loyalty marketing. She currently works in a team focused on personalisation through digital channels and has contributed to the development of models behind key customer facing projects, such as Your Nectar Prices.

Tom Walker- Senior Data Scientist

Tom Walker is the Senior Data Scientist in the Customer Value & Understanding team at Sainsbury's, which develops and maintains a wide range of ML/AI models to describe customers and predict future customer behaviour.  Prior to his current role Tom worked in a number of different Data Science and Data Analytics roles within Sainsburys and has expertise in an array of DS techniques including Causal Inference and Recommender Systems.