The Price is Right: Analytics at Motorway

Abstract

At Motorway, our data science and analytics team are integral to our success. As we rapidly grow and disrupt the car industry in the UK, we seek to be guided by data in our decision making and develop world-class technology solutions to build a better car market for everyone.

We have partnered with Women in Data to help bring more inclusion and diversity to previously male dominated sectors, where we see great potential to bring new perspectives and innovation.

In this talk we will introduce Motorway as a company, members of our Analytics team and present a "day in the life" of one of our Data Analysts, who works in our Payment Analytics team. This should give students an idea of how they can practically apply data science principles to match business needs in order to drive success, as well as showcasing real-life AI applications that we use to help customers price and profile their cars for selling on our online marketplace.

About the speakers

Yasamin Makoui is a Data Analyst at Motorway, the UK's fastest-growing used-car marketplace. She joined Motorway in June 2024 and currently supports MW Move, MW Pay, and the Post-Sale team, providing data-driven insights to optimize their performance.

Prior to Motorway, Yasamin worked as a Data Scientist in the EdTech industry. This followed her completion of an MSc in Data Science and AI from the University of Liverpool.

Outside of work, Yasamin enjoys exploring the outdoors on hikes with her husband and reading literary fiction.

Alex O'Shea is a Data Analyst in the Valuations team at Motorway, focussing on optimising pricing strategies to deliver industry-leading vehicle valuations. Alex's works closely with the DSML team to improve the accuracy and efficiency of Motorway's pricing service, resulting in a better experience for both sellers and dealers.

Prior to Motorway, Alex worked as a Market Analyst in the automotive industry, forecasting residual values to support strategic decision-making.

Alex holds a degree in Economics from the University of Leeds, and enjoys keeping active through football and padel in his free time.