Writing with AI for Business

Students will be given class exercises, feedback, homework, plus the opportunity for focused 1-2-1 time with their tutor, throughout the eight weeks (as part of the two-hour class).

You will be expected to share your written work with the group, plus give and receive helpful feedback in class.
Topics explored in this interactive Writing with AI for Business course include how to:

• Develop your authentic professional voice that stands out in an AI-saturated marketplace
• Learn how to get AI to capture your business tone of voice, style and brand.
  Get to the point with clarity and impact that AI cannot replicate
• Excel at writing effective emails - knowing when to use AI assistance and when human touch is essential
• Work strategically with AI writing tools for research, first drafts, and brainstorming
• Write compelling content for digital platforms that engages real human audiences
• Edit and refine AI-generated content to professional standards that reflect your expertise
• Structure your communications for maximum positive impact across all business contexts
• Create your professional bio and thought leadership content that showcases genuine authority
• Navigate the ethics and best practices of AI-assisted business writing
• AI masterclass – using a full LinkedIn calendar and post masterclass using ChatGPT

There will be live tutor feedback throughout, plus opportunities to have your work professionally edited and published.

Added bonus: Students who present a successful article idea will have the opportunity to have their piece professionally edited and published on the City St George's Short Courses blog, with full editorial support throughout the process.

• Sign up to our Online Taster Evening

Who is it for?

This course helps business professionals improve written communication using AI while honing human skills like strategic thinking and authentic voice. Ideal for mid-career pros, managers, leaders, career changers, entrepreneurs, and anyone wanting to write with impact and confidence in the modern workplace. Please note this is a course for people already fluent – and working – in English.

Timetable

• Weeks 1-2: Foundation - Your authentic professional voice and strategic thinking
• Weeks 3-4: Essential business communications - emails, reports, proposals
• Weeks 5-6: Digital presence and thought leadership content
• Weeks 7-8: Advanced editing, AI collaboration, and professional publishing

Benefits

• Expert guidance from a journalist and business writer with over 20 years' experience navigating technological changes in professional writing
• Hands-on practice with real business scenarios and immediate feedback
• Small class sizes ensuring individual attention and personalised development
• Practical skills you'll use immediately in your current role
• Professional networking with like-minded business professionals
• Publication opportunity with full editorial support for standout work

Over 8 weekly 2-hour evening classes, City St George's Writing with AI for Business course will introduce you to:

Week 1

Foundation & Authentic Voice:

• Course orientation, overview and introductions
• Your writing goals in the AI era
• Developing your authentic professional voice that stands out
• Understanding AI writing tools: capabilities and limitations

Week 2

Strategic Thinking & Brand Voice:

• The fundamentals of business writing that remain essential
• How to get AI to capture your business tone of voice, style and brand
• Strategic thinking: when to use AI and when human insight is irreplaceable
• Precision prose: understanding and personalising your target reader

Week 3

Essential Business Communications - Structure & Strategy:

• Structure and layout know-how for maximum impact
• Working strategically with AI tools for research, first drafts, and brainstorming
• What is 'correct' grammar and punctuation in the AI age?
• Professional communication fundamentals

Week 4

Email Excellence & Business Documents:

• Writing effective emails - knowing when to use AI assistance and when human touch is essential
• Email etiquette, subject lines, intros, sign-offs and signatures
• Reports and proposals: structure and persuasive writing
• Ethics and security in AI-assisted business writing

Week 5

Digital Presence & Platform Strategy:

• Writing compelling content for digital platforms that engages real human audiences
• Brevity, story and structure: keeping readers engaged online
• Platform-specific writing: websites, social media, and professional networks
• AI content creation workflows

Week 6

Thought Leadership & Professional Content:

• Creating your professional bio and thought leadership content that showcases genuine authority
• Long-form content: reports, analyses, white papers
• Building credibility through strategic content
• Features and benefits in professional communication

Week 7

Advanced Editing & AI Collaboration:

• Edit and refine AI-generated content to professional standards
• Professional editing and proofreading techniques
• Developing judgment: when to use AI and when not to
• Collaborative workflows with AI tools

Week 8

Professional Publishing & LinkedIn Mastery:

• Full LinkedIn content calendar and post creation using AI strategically
• Professional publishing opportunities and editorial support
• Building your professional presence online
• Recommended resources for continued development

Students will be set homework and class exercises each week and tutor feedback will be given throughout the Writing for Business course.

Students will be expected to share written work with the group as well as with the tutor, and give and receive feedback in class.

Students who complete 70% of the classes will receive a certificate of completion at the end of the Writing for Business course.

No specific qualifications are necessary but students should be working within a business environment and have a desire to improve their written skills within this context.

This course is not suitable for those wishing to improve their English.

English requirements

You will need a good level of spoken and written English to enrol on this course.

• Pinker, Steven, (2014) A Sense of Style, Allen Lane
• Maynard-Smith, J. (2021) Ultimate Guide to Business Writing: All the Secrets of Creating and Managing Business Documents, Routlege
• Payton, S, (2022) The Business of Storytelling, Rethink Press