Major Event Management

This introductory Event Management short course is designed to help you organise and manage live events ranging from music, sports and charity events to exhibitions, conferences and corporate events.

Liam Devine has more than 20 years’ experience of live event management, organising everything from tours for the likes of Elton John and Oasis, to being part of the team responsible for Reading Festival in 2018. Tap into his wealth of knowledge and discover how to apply best practice events management techniques to your events.

If you’re new to event management you’ll get an excellent overview of the topic and learn the skills you need to organise and manage events of all sizes. Those already working in events can examine their practice and add to their portfolio of skills.

We use major events as examples on our event management training course, allowing you to learn about every aspect of event management and scale it up or down according to your needs.

At the end of this major event management course, you will plan and deliver a group event putting your learnings into practice.

As the course is taught online on weekday evenings you can easily fit your learning in around other commitments.

Who is it for?

Our online Events Management course is for event organisers, or anyone wanting or needng to arrange events. These can be events of any size and type. You might already be working in one aspect of event management and want to gain an understanding of other elements of the process.

Timetable

This major event management course runs once a week for 10 weeks. Lessons are 2.5 hours.

City St George’s Short Courses follow the academic year, delivering courses over three terms. These include:

• Autumn - October
• Spring - January
• Summer - April

Benefits

• Delivered by an industry professional
• Taught in small groups
• Awarded a City St George’s, University of London certificate

This event management evening course will teach you how to work on and manage live events of all types and sizes. Whether you’re organising a charity event for 30 people, or a concert for 30,000 people, you’ll develop the skills and knowledge you need on this course.

Liam brings his decades of experience in live event management to the classroom, introducing you to case studies from his own career of organising and managing major events and tours.

This event management course covers all kinds of live events and will teach you about the different jobs people do within the events industry, including in marketing, finance, operations, production and legal.

By exploring the way in which major events are organised, you’ll cover every aspect of the process. The aim of this course is to give you examples that you can apply to the events you’re organising, whatever their size or setting.

The course content includes:

• Strategic planning
• Marketing, advertising and promotion
• Financial control, including budgeting, the costing process, sourcing quotes, setting prices and revenue generation (e.g. ticket sales, food and drink sales, merchandise)
• Sponsorship
• Staging and event design
• Logistics, including production schedules
• Event operations
• Legal context, including venue and artist contracts, health and safety and risk management.

By the end of this course, you’ll be able to:

• Draw up a budget
• Write a risk management plan
• Plan a production schedule
• Plan an advertising schedule
• Create a strategic event plan
• Understand the most common contracts associated with live events.

There’s no formal assessment for this course. You’ll receive an official City St George’s, University of London certificate of completion provided you attend at least 70% of the course.

The sessions will be a combination of lectures, discussions and group work. You’re also encouraged to share examples of the events you’re organising with your fellow students.

Liam shares his experiences through various case studies during the course. You’ll explore how major events, such as the Olympics or Glastonbury, are organised and managed, taking examples of best practice and learning how to apply them to your own work.

You don’t need any prior knowledge of event management for this course. You simply need an interest in the topic.

English requirements

You will need a good level of spoken and written English to enrol on this course.