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  5. Professor Stian Reimers
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photo of Stian Reimers

Professor Stian Reimers

Professor of Psychology and Behavioural Science

School of Health & Medical Sciences Department of Psychology and Neuroscience

Contact details

  • +44 (0)20 7040 8259
  • Stian.Reimers@citystgeorges.ac.uk
  • Stian Reimers

Personal links

  • Personal Website
  • BICYCLE Project: Effects of Lockdown on cognitive and linguistic development
  • About
  • Research
  • Publications
  • Professional activities

About

Overview

Stian Reimers is Professor of Psychology and Behavioural Science, and a researcher in judgement and decision making. He is interested in the way in which people make decisions, particularly those with financial implications, and the policy implications that decision making processes and biases may have. He is also Academic Director for Digital Education and Innovation for the School of Health and Medical Sciences, where he focuses on using Generative AI to enhance the student learning experience.

Qualifications

  • MA Academic Practice, City, University of London, United Kingdom, 2015
  • BA English Literature, Birkbeck, University of London, United Kingdom, 2009
  • MSc Science Communication, Imperial College London, United Kingdom, 2002
  • PhD Experimental Psychology, University of Cambridge, United Kingdom, 2001
  • BA Natural Sciences, University of Cambridge, United Kingdom, 1997

Employment

  • Professor of Psychology and Behavioural Science, City, University of London, United Kingdom, 2022 - present
  • Reader, City, University of London, United Kingdom, 2018 - 2022
  • Senior Lecturer, City, University of London, United Kingdom, 2012 - 2018
  • Lecturer, City, University of London, United Kingdom, 2010 - 2012
  • Research Fellow, University College London, United Kingdom, 2005 - 2010
  • Research Fellow, University of Warwick, Coventry, United Kingdom, 2002 - 2005

Teaching

Undergraduate

- PS3001 BSc Dissertation
- PS3003 Decision Making and Behavioural Economics

Postgraduate

- PEM106 Cognitive Psychology and Decision Making (MSc Behavioural Economics)
- PEM110 MSc Dissertation

Research

Research interests

Stian has over 40 publications across a range of psychological subdisciplines. His main area of research is on decision making, examining the formation of preferences and the process of choice. Within this area he has focused on decisions involving time - choosing a smaller reward now or waiting for a larger one - and its implications. He also has interests in behavioural game theory - decisions where the outcome depends on the choices made by other people as well as a the decision maker as in negotiations or auctions - and in judgemental forecasting - how predictions of future trends are affected by the way in which information is presented.

Beyond decision making Stian has interests in high-level cognition, particularly executive control processes seen in task switching, and in the use of new, particularly web-based, technologies for psychological research.

He has wider interests in psychology, working regularly with the BBC and independent production companies on brain-science-related TV shows, and helping set up fun - yet valid - web-based psychology tests for the BBC website among other places. He also undertakes consultancy projects, examining consumer behaviour and the effects of interventions for major retailers and government departments. He also works on applying experimental psychology to policy issues, particularly the notion of what constitutes a 'fair' taxation structure.

Educational Research

As well as research in psychology, Stian has an interest in research that underpins successful teaching and learning at university level. He has undertaken several research projects applying psychological insights to the university experience, and has supported the development of learning support app Quodl (https://app.quodl.co.uk).

Publications

Publications by category

Chapter

  • Reimers, S. and Myers, L. (2024). Using generative AI agents for scalable roleplay activities in the health sciences. Using Generative AI Effectively in Higher Education (pp. 82-86). Routledge.

Conference papers and proceedings (6)

  • Henry, L., Del Rosario, C., Flynn, J., Davies, C., Gonzalez-Gomez, N., Hendry, A.... Botting, N. Children Who Were Born-in-Lockdown Have a Greater Likelihood of Language and Executive Functioning Difficulties at 4 Years? Preliminary Data From the BICYCLE Study. .
  • Desai, S.C. and Reimers, S. Some misinformation is more easily countered: An experiment on the continued influence effect. .
  • Hanssen, E., Fett, A.-.K., White, T., Caddy, C., Reimers, S. and Shergill, S. REDUCED INCLINATION TO COOPERATE DURING GROUP INTERACTIONS IN SCHIZOPHRENIA. .
  • Reimers, S. Randomness in binary sequences: Conceptualizing and connecting two recent developments. .
  • Desai, S.C. and Reimers, S. But where's the evidence? The effect of explanatory corrections on inferences about false information. .
  • Desai, S.C., Reimers, S. and Lagnado, D. Consistency and credibility in legal reasoning: A Bayesian network approach. .

Journal articles (40)

  • Botting, N., Del Rosario, C., Flynn, J., Reimers, S., Davies, C., Gonzalez-Gomez, N.... Henry, L.A. (2026). Developmental outcomes in 4-year-old children born in the first COVID-19 lockdown in England: preliminary findings from the Born In COVID Year – Core Lockdown Effects (BICYCLE) study. Archives of Disease in Childhood. doi:10.1136/archdischild-2025-329529

    [publisher’s website]

  • Reimers, S. (2026). Generative AI in health sciences education and practice. Part 3: supporting written communication. British Journal of Cardiac Nursing, 21(4), pp. 1-6. doi:10.12968/bjca.2026.0024

    [publisher’s website]

  • Reimers, S. (2026). Generative AI in health sciences education and practice. Part 2: supporting thinking and decision-making. British Journal of Cardiac Nursing, 21(2), pp. 1-6. doi:10.12968/bjca.2026.0008

    [publisher’s website]

  • Reimers, S. (2026). Generative AI in health sciences education and practice. Part 1: chatbots and simulation. British Journal of Cardiac Nursing, 21(1), pp. 1-6. doi:10.12968/bjca.2025.0058

    [publisher’s website]

  • Hagger-Johnson, G., Reimers, S., Greenwood, D.C., Cade, J. and Gow, A.J. (2025). Health literacy in relation to web-based measurement of cognitive function in the home: UK Women’s Cohort Study. BMJ Open, 15(3), pp. e092528-e092528. doi:10.1136/bmjopen-2024-092528

    [publisher’s website]

  • Moss, B., Henry, L., Davies, C., Rosario, C.D., Gonzalez-Gomez, N., Hendry, A.... Botting, N. (2025). ‘I just had to park up at the hospital and leave her’: A retrospective interview study of pregnancy, birth and parenting during the COVID-19 pandemic restrictions. Journal of Family and Child Health, 2(1), pp. 20-29. doi:10.12968/jfch.2025.2.1.20

    [publisher’s website]

  • Reimers, S. and Harvey, N. (2024). Bars, lines and points: The effect of graph format on judgmental forecasting. International Journal of Forecasting, 40(1), pp. 44-61. doi:10.1016/j.ijforecast.2022.11.003

    [publisher’s website]

  • Connor Desai, S. and Reimers, S. (2023). Does explaining the origins of misinformation improve the effectiveness of a given correction? Memory and Cognition, 51(2), pp. 422-436. doi:10.3758/s13421-022-01354-7

    [publisher’s website]

  • LaPlume, A.A., Reimers, S. and Wiseheart, M. (2022). Component processes in task switching: cue switch costs are dependent on a mixed block of trials. Journal of Cognitive Psychology, 34(7), pp. 879-892. doi:10.1080/20445911.2022.2089153

    [publisher’s website]

  • Connor Desai, S. and Reimers, S. (2019). Comparing the use of open and closed questions for Web-based measures of the continued-influence effect. Behavior Research Methods, 51(3), pp. 1426-1440. doi:10.3758/s13428-018-1066-z

    [publisher’s website]

  • Hanssen, E., Fett, A.-.K., White, T.P., Caddy, C., Reimers, S. and Shergill, S.S. (2018). Cooperation and sensitivity to social feedback during group interactions in schizophrenia. Schizophrenia Research, 202, pp. 361-368. doi:10.1016/j.schres.2018.06.065

    [publisher’s website]

  • Macchia, L., Plagnol, A.C. and Reimers, S. (2018). Does experience with high inflation affect intertemporal decision making? Sensitivity to inflation rates in Argentine and british delay discounting choices. Journal of Behavioral and Experimental Economics, 75, pp. 76-83. doi:10.1016/j.socec.2018.05.006

    [publisher’s website]

  • Reimers, S.J., Donkin, C. and Le Pelley, M. (2018). Perceptions of randomness in binary sequences: Normative, heuristic, or both? Cognition, 172, pp. 11-25. doi:10.1016/j.cognition.2017.11.002

    [publisher’s website]

  • Reimers, S. and Stewart, N. (2016). Auditory presentation and synchronization in Adobe Flash and HTML5/JavaScript Web experiments. Behavior Research Methods, 48(3), pp. 897-908. doi:10.3758/s13428-016-0758-5

    [publisher’s website]

  • Reimers, S. and Stewart, N. (2015). Presentation and response timing accuracy in Adobe Flash and HTML5/JavaScript Web experiments. Behavior Research Methods, 47(2), pp. 309-327. doi:10.3758/s13428-014-0471-1

    [publisher’s website]

  • Stewart, N., Reimers, S. and Harris, A.J.L. (2015). On the Origin of Utility, Weighting, and Discounting Functions: How They Get Their Shapes and How to Change Their Shapes. Management Science, 61(3), pp. 687-705. doi:10.1287/mnsc.2013.1853

    [publisher’s website]

  • Harvey, N. and Reimers, S. (2013). Trend Damping: Under-Adjustment, Experimental Artifact, or Adaptation to Features of the Natural Environment? JOURNAL OF EXPERIMENTAL PSYCHOLOGY-LEARNING MEMORY AND COGNITION, 39(2), pp. 589-607. doi:10.1037/a0029179

    [publisher’s website]

  • Reimers, S. (2013). Developments in information technology and their implications for psychological research: Disruptive or diffusive change? Learning at City Journal, 3(1), pp. 45-53

    [publisher’s website]

  • Ungemach, C., Stewart, N. and Reimers, S. (2011). How incidental values from the environment affect decisions about money, risk, and delay. Psychol Sci, 22(2), pp. 253-260. doi:10.1177/0956797610396225

    [publisher’s website]

  • Reimers, S. and Harvey, N. (2011). Sensitivity to autocorrelation in judgmental time series forecasting. International Journal of Forecasting

    [publisher’s website]

  • Manning, J.T., Reimers, S., Baron-Cohen, S., Wheelwright, S. and Fink, B. (2010). Sexually dimorphic traits (digit ratio, body height, systemizing-empathizing scores) and gender segregation between occupations: Evidence from the BBC internet study. Personality and Individual Differences, 49(5), pp. 511-515. doi:10.1016/j.paid.2010.05.015

    [publisher’s website]

  • Le Pelley, M.E., Turnbull, M.N., Reimers, S.J. and Knipe, R.L. (2010). Learned predictiveness effects following single-cue training in humans. Learn Behav, 38(2), pp. 126-144. doi:10.3758/LB.38.2.126

    [publisher’s website]

  • Le Pelley, M.E., Reimers, S.J., Calvini, G., Spears, R., Beesley, T. and Murphy, R.A. (2010). Stereotype formation: biased by association. J Exp Psychol Gen, 139(1), pp. 138-161. doi:10.1037/a0018210

    [publisher’s website]

  • Reimers, S., Maylor, E.A., Stewart, N. and Chater, N. (2009). Associations between a one-shot delay discounting measure and age, income, education and real-world impulsive behavior. Personality and Individual Differences, 47(8), pp. 973-978. doi:10.1016/j.paid.2009.07.026

    [publisher’s website]

  • Chamorro-Premuzic, T., Reimers, S., Hsu, A. and Ahmetoglu, G. (2009). Who art thou? Personality predictors of artistic preferences in a large UK sample: the importance of openness. Br J Psychol, 100(Pt 3), pp. 501-516. doi:10.1348/000712608X366867

    [publisher’s website]

  • Reimers, S. and Stewart, N. (2009). Using SMS text messaging for teaching and data collection in the behavioral sciences. Behav Res Methods, 41(3), pp. 675-681. doi:10.3758/BRM.41.3.675

    [publisher’s website]

  • Reimers, S. (2009). A paycheck half-empty or half-full? framing, fairness and progressive taxation. Judgment and Decision Making, 4(6), pp. 461-466. doi:10.1017/s1930297500003995

    [publisher’s website]

  • Reimers, S. and Stewart, N. (2008). Using Adobe Flash Lite on mobile phones for psychological research: Reaction time measurement reliability and interdevice variability. Behav Res Methods, 40(4), pp. 1170-1176. doi:10.3758/BRM.40.4.1170

    [publisher’s website]

  • Reimers, S. and Stewart, N. (2007). Adobe Flash as a medium for online experimentation: a test of reaction time measurement capabilities. Behav Res Methods, 39(3), pp. 365-370. doi:10.3758/bf03193004

    [publisher’s website]

  • Collaer, M.L., Reimers, S. and Manning, J.T. (2007). Visuospatial performance on an internet line judgment task and potential hormonal markers: Sex, sexual orientation, and 2D:4D. Archives of Sexual Behavior, 36(2), pp. 177-192. doi:10.1007/s10508-006-9152-1

    [publisher’s website]

  • Peters, M., Manning, J.T. and Reimers, S. (2007). The effects of sex, sexual orientation, and digit ratio (2D:4D) on mental rotation performance. Archives of Sexual Behavior, 36(2), pp. 251-260. doi:10.1007/s10508-006-9166-8

    [publisher’s website]

  • Maylor, E.A., Reimers, S., Choi, J., Collaer, M.L., Peters, M. and Silverman, I. (2007). Gender and sexual orientation differences in cognition across adulthood: age is kinder to women than to men regardless of sexual orientation. Arch Sex Behav, 36(2), pp. 235-249. doi:10.1007/s10508-006-9155-y

    [publisher’s website]

  • Reimers, S. (2007). The BBC internet study: general methodology. Arch Sex Behav, 36(2), pp. 147-161. doi:10.1007/s10508-006-9143-2

    [publisher’s website]

  • Chamorro-Premuzic, T., Furnham, A. and Reimers, S. (2007). The ARTistic personality. Psychologist, 20(2), pp. 84-87
  • Peters, M., Reimers, S. and Manning, J.T. (2006). Hand preference for writing and associations with selected demographic and behavioral variables in 255,100 subjects: The BBC internet study. Brain and Cognition, 62(2), pp. 177-189. doi:10.1016/j.bandc.2006.04.005

    [publisher’s website]

  • Reimers, S. and Maylor, E.A. (2006). Gender effects on reaction time variability and trial-to-trial performance: reply to Deary and Der (2005). Neuropsychol Dev Cogn B Aging Neuropsychol Cogn, 13(3-4), pp. 479-489. doi:10.1080/138255890969375

    [publisher’s website]

  • Reimers, S. and Maylor, E.A. (2005). Task switching across the life span: effects of age on general and specific switch costs. Dev Psychol, 41(4), pp. 661-671. doi:10.1037/0012-1649.41.4.661

    [publisher’s website]

  • Stewart, N., Chater, N., Stott, H.P. and Reimers, S. (2003). Prospect relativity: how choice options influence decision under risk. J Exp Psychol Gen, 132(1), pp. 23-46. doi:10.1037/0096-3445.132.1.23

    [publisher’s website]

  • Wills, A.J., Reimers, S., Stewart, N., Suret, M. and McLaren, I.P.L. (2000). Tests of the ratio rule in categorization. The Quarterly Journal of Experimental Psychology A, 53(4), pp. 983-1011. doi:10.1080/02724980050156263

    [publisher’s website]

  • Wills, A.J., Reimers, S., Stewart, N., Suret, M. and McLaren, I.P. (2000). Tests of the ratio rule in categorization. Q J Exp Psychol A, 53(4), pp. 983-1011. doi:10.1080/713755935

    [publisher’s website]

Professional activities

Editorial activity (2)

  • Associate Editor: Behavior Research Methods, Associate Editor, February 2017 - present.
  • Editorial Board Member: Journal of Behavioral Decision Making.

Online articles (2)

  • The ‘tax aversion’ effect is real, and can sway our opinion on anything. (2016). The Conversation
  • When it comes to tax, how do we decide what’s fair? (2016). The Conversation

Radio programmes (7)

  • The Psychology of Money. BBC Radio 4 (2016).
  • Sunday Breakfast with Jake Yapp. talkRADIO (2016).
  • The Human Zoo. BBC Radio 4 (2016). Programme on disruption, and the significance of cognitive biases.
  • The Human Zoo. BBC Radio 4 (2016). Programme on behavioural science of success and failure judgements.
  • The Philosopher's Arms. BBC Radio 4 (2013). I was a panel member on this pub-philosophy programme, talking about behavioural game theory and free-riding.
  • Science in Action. BBC World Service (2012). Very short commentary on a recent decision making article, in this weekly science magazine programme. See http://www.bbc.co.uk/programmes/p0104gsw.
  • All in the Mind. BBC Radio 4 (2012). A ten minute interview on this weekly psychology science programme.

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