ICAI is City St George’s space to research and explore the implications of AI for creativity and creative work everywhere.
It champions transdisciplinary inquiry, tackling complex problems that transcend traditional academic divisions and involving academics and students from all of City St George’s Schools.
Our areas of expertise
The Institute’s main areas of expertise and directions for future research include investigating:
- The transformative implications of AI for work, organisation and the generation and capture of value, especially in the creative industries.
- The role of generative artificial intelligence (GenAI) in creative thinking and practice, especially in design, innovation and the creative industries.
- The legal implications of AI in Intellectual Property Law, in particular how GenAI input and output affects regulations on copyright, trademarks, and trade secrets in the creative sector.
- AI and the Global South in relation to material and epistemic inequalities in access to digital infrastructure, algorithmic biases, and power politics of technology.
Pioneering interdisciplinary research
To understand how AI technologies impact creative work, researchers from different backgrounds need to collaborate on large-scale ambitious projects. ICAI exists to build these collaborations. Our cross-disciplinary projects investigate and shape how everyday creative activities are changing, from the cognitive, social, economic, political, technological and other perspectives.
With a focus on creativity and innovation, ICAI also serves as a place to discuss fundamental challenges facing creative work involving technologies, and to explore research-led solutions to these challenges.
Examples of the Institute’s recent research include exploring fundamental changes to professional design work arising from generative AI, developing new co-creative AI tools for policy innovation, and responding to the UK Government’s AI and copyright consultation.
Institute Director
Contact us
Please get in touch at AIcreate@citystgeorges.ac.uk or tell us how we can help by using our online form: