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Dr Shubhda Arora

Senior Lecturer in Strategic Communication

School of Communication & Creativity Department of Media, Culture and Creative Industries

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About

Overview

Shubhda Arora is a Senior Lecturer in Strategic Communication at City St George’s, University of London. With over a decade of teaching and research experience across multiple cultural and academic contexts, she has held full-time and visiting positions at management institutions in India, such as the Indian Institute of Management at Lucknow, Kozhikode, Jammu, and Ahmedabad, Great Lakes Institute of Management as well as universities such as FLAME, India and Freie Universität, Berlin. In the past, she has contributed to curriculum development, led corporate communication and media relations initiatives, as well as equality, diversity, and inclusion (EDI) initiatives, and worked extensively on managerial and strategic communication in the business and public sectors.

Her research focuses on organisational inclusivity, invisible inequalities, and crisis communication, particularly in disaster and environmental contexts. She was a guest researcher at the Freie Universität, Berlin, and a visiting scholar at Universidad de Chile, Santiago. Shubhda was awarded the Research Excellence Fellowship (2016) at the Central European University, Budapest, Hungary, to research and publish her study. She has published in the Journal of Management, Gender Work & Organization, Journal of Applied Communication Research, and Disasters, among others. Beyond academia, she has consulted for corporate organisations, trained senior management executives in business communication, and contributed to scholarship on media and advocacy.

Publications

Publications by category

Books (3)

  • Arora, S. and Kumar, K.J. (2023). Media Narratives and the COVID-19 Pandemic The Asian Experience. Taylor & Francis. ISBN 9781000903102.
  • mcclellan, E.D., Shin, Y. and Chandler, C. (Eds.), (2021). Urban Communication Reader IV. Peter Lang US.
  • Arora, S. and J. Kumar, K. (2023). Media Narratives and the COVID-19 Pandemic. Routledge India.

Chapters (7)

  • Mundayur, N., Jotwani, J. and Arora, S. (2024). Figure of the Domestic Worker in “Maid in Heaven”: Study of Digital Untouchability in Contemporary Media. The Digital Popular in India (pp. 105-125). Springer International Publishing. ISBN 9783031394348.
  • Arora, S. and Jotwani, J. (2023). Death of a Movement? Coronavirus, Crisis and Culture: Protests, Policing and Mediation during the 2020 pandemic Rowman & Littlefield publishing.
  • Arora, S. and Jotwani, J. (2022). Contemporary Challenges to Entertainment-Education: Health Narratives from the Hindi Language Show ‘Mai Kuch Bhi Kar Sakti Hoon’. Communication, Culture and Change in Asia (pp. 271-282). Springer Nature Singapore. ISBN 9789811924958.
  • Arora, S., Jotwani, J. and Mane, P. (2021). Gentrification of Lavale: Changing Spatiality and the Making of a Rural-Urban Complex. Urban Communication Reader IV: Cities as Communicative Change Agents Peter Lang Publishing..
  • Arora, S. and Jotwani, J. (2020). 2 The Child Bride: Unpacking the Popularity of the Indian Television Show Balika Vadhu in Vietnam. Media Culture in Transnational Asia (pp. 37-53). Rutgers University Press.
  • Arora, S. (2020). ‘I Lived Through a Disaster’: Disaster Memories and Lived Experiences After the 2010 Leh Flash Floods. Disaster Studies (pp. 107-125). Springer Singapore. ISBN 9789813293380.
  • Arora, S. and Jotwani, J. (2020). The child bride: Unpacking the popularity of the Indian Television Show Balika Vadhu in Vietnam. In Park, H. and Dodd, M. (Eds.), Media Culture in Transnational Asia: Convergences and Divergences Rutgers University Press.

Journal articles (14)