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  5. Dr Rosie Findlay
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photo of Rosie Findlay

Dr Rosie Findlay

Senior Lecturer

School of Communication & Creativity Department of Media, Culture and Creative Industries

Contact details

  • +44 (0)20 7040 4733
  • 02070404733
  • Rosie.Findlay@citystgeorges.ac.uk

Personal links

  • Personal website
  • About
  • Publications
  • Professional activities

About

Overview

Dr Rosie Findlay is Senior Lecturer in Media at City, University of London. Rosie's research considers the dynamism and politics of fashion and its media, and what these cultural forms tell us about contemporary identities, values and societies. She is particularly interested in 20th and 21st century fashion media, and the ways dress weaves with emotion, memory, imagination and experience. Her current projects theorise the intersections between fashion media and critical sustainability; how dress connects us with our communities and the wider world, and the spread (and meaning) of "archive fashion" in the lexicon of celebrity styling and fashion media.

Rosie's research has been published in journals including Journal of Cultural Economy, Feminist Theory, Australian Feminist Studies, Communication, Culture & Critique, Fashion Theory and Cultural Studies Review, spanning topics such as fashion blogging, fashion influencers, postfeminist branding and social media marketing, fashion writing and fashion magazines. She wrote one of the first long-form studies on fashion blogging, which was published as her first book, Personal Style Blogs: Appearances that Fascinate (2017). Rosie co-edited Insights on Fashion Journalism with Dr Johannes Reponen (2022), an edited book that considers the shape, forms and work of fashion journalism in the 21st century. She is currently preparing two further edited volumes for Bloomsbury Academic: Dressays: An Anthology of Writing About Clothes, and Remaking Fashion Media: Sustainable Narratives and Visions of Change (with Dr Morna Laing and Dr Johannes Reponen), both forthcoming in 2026. Rosie is also Co-editor of International Journal of Fashion Studies.

She is also a writer, having published essays on fashion and dress in publications such as Granta, Vestoj, the National Gallery of Victoria Triennial 2020 catalogue and Electra Magazine. Her expertise has been sought by publications including Elle UK, Stylist Magazine, Vogue Singapore, Esquire Australia and T Magazine China and she appeared in the feature-length documentary, John Singer Sargent: Fashion and Swagger (2024). Rosie has also consulted on media and fashion projects for companies in Denmark, Britain and Australia.

Rosie completed her PhD in Performance Studies at University of Sydney. Prior to her appointment to City St George's, she taught performance studies, cultural studies, fashion studies and media studies at institutions including University of Sydney, University of Technology Sydney, London College of Fashion UAL, Central Saint Martins UAL, Kings College London and University of Kent. 

Qualifications

  • Fellow of the Higher Education Academy, Higher Education Academy, 2018
  • PhD, University of Sydney, Australia, 2014
  • BA (Adv.) (Hons), University of Sydney, Australia, 2007

Employment

  • Senior Lecturer in Media, City, University of London, United Kingdom, August 2024 - present
  • Lecturer in Media, City, University of London, United Kingdom, May 2023 - July 2024
  • Lecturer in Media Studies, University of Kent, United Kingdom, September 2021 - May 2023
  • Course Leader MA Fashion Cultures and Histories, London College of Fashion, UAL, United Kingdom, November 2018 - November 2021
  • Lecturer in Cultural and Historical Studies (Dissertation Coordinator), London College of Fashion, UAL, United Kingdom, September 2015 - September 2018
  • Postgraduate Teaching Fellow, University of Sydney, United Kingdom, February - December 2014

Publications

Publications by category

Books (3)

  • Findlay, R. (2026). Dressays: An Anthology of Writing about Clothing.
  • Findlay, R. and Reponen, J. (2022). Insights on Fashion Journalism. Routledge.
  • Findlay, R. (2017). Personal style blogs: Appearances that fascinate.

Chapters (8)

  • Findlay, R. (2026). Introduction. (pp. 1-8).
  • Findlay, R. (2023). "What's Getting Us Through": Grazia UK as affective, intimate public during the coronavirus pandemic. In Parkins, I. and Filippello, R. (Eds.), Fashion and Feeling: The Affective Politics of Dress (pp. 305-326). Cham, Switzerland: Palgrave Macmillan. ISBN 9783031190995.
  • Findlay, R. (2022). Introduction. In Findlay, R. and Reponen, J. (Eds.), Insights on Fashion Journalism Taylor & Francis. ISBN 9781000597165.
  • Findlay, R. (2022). Fashion as Mood, Style as Atmosphere. Insights on Fashion Journalism (pp. 146-159). Routledge.
  • Findlay, R. and Reponen, J. (2022). Introduction. Insights on Fashion Journalism (pp. 1-11). Routledge.
  • Findlay, R. (2017). Introduction. Personal Style Blogs: Appearances that Fascinate Intellect Books. ISBN 9781783208340.
  • Findlay, R. (2014). ‘The Best Way I Knew – Through Fashion’: On Personal Style Bloggers and Self-Expression. Fashion and Its Multi-Cultural Facets (pp. 209-219). BRILL. ISBN 9789004371439.
  • Findlay, R. The Bling Ring. In Needham, G. and Johnston, N. (Eds.), Screening American Cinema Routledge.

Conference papers and proceedings (4)

  • Parkins, I. and Findlay, R. (2022). 48th Symposium of the Costume Society of America 2022. 25-28 May, Minneapolis, Minnesota USA.
  • Findlay, R. (2020). Critical Fashion Studies Conference. Critical Fashion Studies Conference 27-29 February, University of Melbourne, Melbourne, Australia.
  • Findlay, R. (2017). Revisiting the Gaze: Feminism, Fashion and the Female Body. Revisiting the Gaze: Feminism, Fashion and the Female Body 28-29 June, Chelsea College of Arts, UAL.
  • Findlay, R. (2016). Crossroad in Cultural Studies Conference. Crossroads in Cultural Studies Conference 2016 14-17 December, University of Sydney, Australia.

Dataset

  • Findlay, R.(2022). Fashion Media and Communication Open Access Resource List.

    [publisher’s website]

Internet publications (4)

  • Findlay, R.(2023).Sartorial Misdirection. Granta.
  • Findlay, R.(2015).Fashion Photography in the 1990s. Bloomsbury.
  • Findlay, R.(2015).Catwalk as Performance Space: Alexander McQueen. Bloomsbury.
  • Findlay, R.(2013).Fashion's New Showdown: Bloggers and journalists. Vogue Australia.

Journal articles (19)

  • Findlay, R. (2026). Editing with an ethic of care. International Journal of Fashion Studies, 13(1), pp. 3-6. doi:10.1386/infs_00155_2

    [publisher’s website]

  • Findlay, R. (2024). Revisiting Fashion at the Edge: An interview with Caroline Evans. International Journal of Fashion Studies, 11(2), pp. 319-327. doi:10.1386/infs_00115_7

    [publisher’s website]

  • Findlay, R. (2023). A Double in Different Clothes: Marie Kreutzer's 'Corsage' (2022). MAI: Feminism and Visual Culture, Spring

    [publisher’s website]

  • Parkins, I. and Findlay, R. (2023). Making a Reality: Inclusive Wedding Vendors and Extramarket Morality. QED: A Journal in GLBTQ Worldmaking, 10(1), pp. 77-98. doi:10.14321/qed.10.1.0077

    [publisher’s website]

  • Findlay, R. (2022). Russh and the ‘all-Australian’ girl? Feminist Theory, 23(3), pp. 312-326. doi:10.1177/14647001221085911

    [publisher’s website]

  • Parkins, I. and Findlay, R. (2021). Commodity Feminism and Dressing the ‘Best Self’ on A Practical Wedding. Australian Feminist Studies, 36(109), pp. 297-312. doi:10.1080/08164649.2021.2018992

    [publisher’s website]

  • Findlay, R. (2021). Erratum to: “Trust Us, We’re You”: Aspirational Realness in the Digital Communication of Contemporary Fashion and Beauty Brands. Communication, Culture and Critique, 14(1), pp. 200-200. doi:10.1093/ccc/tcz047

    [publisher’s website]

  • Findlay, R. (2019). “Trust Us, We’re You”: Aspirational Realness in the Digital Communication of Contemporary Fashion and Beauty Brands. Communication, Culture and Critique. doi:10.1093/ccc/tcz028

    [publisher’s website]

  • de Perthuis, K. and Findlay, R. (2019). How Fashion Travels: The Fashionable Ideal in the Age of Instagram. Fashion Theory, 23(2), pp. 219-242. doi:10.1080/1362704x.2019.1567062

    [publisher’s website]

  • Findlay, R. and Romagosa, N. (2018). Sartorial Remembrance: Exploring the Weave Between Costume, Memory, and the Performing Self. About Performance, 16(Fashio), pp. 129-146
  • Findlay, R. and Card, A. (2018). Introduction: Fashioning Performance/Performing Dress. About Performance, 16, pp. 1-4
  • Findlay, R. (2017). "Things to be Seen": Spectacle and the performance of brand in contemporary fashion shows. About Performance, 14/15, pp. 105-119
  • Findlay, R. (2016). ‘Such Stuff as Dreams are Made On’: Encountering Clothes, Imagining Selves. Cultural Studies Review, 22(1). doi:10.5130/csr.v22i1.4913

    [publisher’s website]

  • Black, P. and Findlay, R. (2016). Dressing the Body: Introduction. Cultural Studies Review, 22(1), pp. 4-9. doi:10.5130/csr.v22i1.4907

    [publisher’s website]

  • Findlay, R. (2016). 'Such Stuff as Dreams are Made On' Encountering Clothes, Imagining Selves. CULTURAL STUDIES REVIEW, 22(1), pp. 78-94. doi:10.5130/csr.v21i1.4913
  • Black, P. and Findlay, R. (2016). Dressing the Body Introduction. CULTURAL STUDIES REVIEW, 22(1), pp. 4-9. doi:10.5130/csr.v21i1.4907
  • Findlay, R. (2016). The Fashioned Body. Australian Feminist Studies, 31(87), pp. 109-111. doi:10.1080/08164649.2016.1175055

    [publisher’s website]

  • Findlay, R. (2015). The Short, Passionate, and Close-Knit History of Personal Style Blogs. Fashion Theory, 19(2), pp. 157-178. doi:10.2752/175174115x14168357992319

    [publisher’s website]

  • FINDLAY, R. (2011). At one remove from reality: Style bloggers and outfit posts. Australasian Journal of Popular Culture, 1(2), pp. 197-208. doi:10.1386/ajpc.1.2.197_1

    [publisher’s website]

Media

  • Findlay, R.(2023). The Scent of Glorious Reward.

Professional activities

Editorial activity (2)

  • I edit the Open Space and Reviews sections of International Journal of Fashion Studies., Open Space and Reviews Editor, International Journal of Fashion Studies, June 2019 - present.
  • I wrote a column titled 'Material Visions' for The Conversation Australia between 2013-2014, Columnist of 'Material Visions', The Conversation Australia, October 2013 - November 2014.

Media appearances (6)

  • BBC World News. I was interviewed about Forbes' designation of 'self-made billionaire' to Kylie Jenner.
  • Real Housewives of Clapton: how a satirical east London Instagram account became a meta phenomenon. I spoke with journalist Holly Bullock about memes, digital 'communities' and gentrification for her article on why Instagram account 'Real Housewives of Clapton' has accrued a cult following,
  • Who Runs the Fashion World? I was interviewed by Esquire Australia Features Editor Amy Campbell for an article on creative directors of luxury fashion houses. I contextualised the trend in relation to the wider fashion business and design landscape, and the piece was published in the September issue of the magazine. It will be available online from 7th September 2023.
  • Simple! Simple? The Makeover of Minimalism. I was interviewed by Yujing Jia, fashion writer, for an article on 'quiet luxury' for T Magazine China. I contextualised this trend as it arose on social media, namely TikTok, and in relation to the final season of HBO's 'Succession'.
  • John Singer Sargent: Swagger and Fashion. I was filmed as an expert for this documentary film, which ties in to Tate Britain's upcoming exhibition on John Singer Sargent. I spoke about the role of dress in creating public personae, and how dress interfaces with our social and individual identities.
  • 'Is fashion finally making space for the matriarch of today?', Vogue Singapore. I was interviewed by journalist Azrin Tan for a feature for Vogue Singapore, on the trend of mothers and 'real' women in fashion. I was quoted extensively in the article.

Online articles (5)

  • The Scent of Glorious Reward. (2023). Electra Magazine An essay on fashion, taste and style for Electra Magazine Issue Twenty. Published in both Portuguese and English.
  • Sartorial Misdirection. (2023). Granta An essay blending memoir and interviews to consider how wearing eye-catching outfits can be a way of navigating or disguising complicated feelings about the self.
  • Model Status. (2021). Vestoj Article examining 'authenticity' in contemporary visual culture, considering the parallel examples of Kendall Jenner/Paris Hilton and Jackie Kennedy/Natalie Portman's portrayal in 'Jackie'.
  • Monotones II and Space-Age Chic. (2015). The Australian Ballet
  • Fashion's New Showdown: Bloggers and journalists. (2013). Vogue Australia Article examining the dismissal by fashion critics of fashion bloggers' knowledge claims about fashion

Radio programme

  • 'Word Up' segment, Up For It! Breakfast radio show. FBi 94.5 FM (2013). For several months in 2013, I was the contributor of a regular weekly segment on FBi's breakfast radio show, Up For It! My segment focused on words and language, as I'd speak to presenter Sally Knight about curious and interesting stories about how words shape meaning and communication in everyday life.

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