This Content Writing Workshop teaches you how to write effective content for digital platforms. Unlock your content writing skills today!
1 starting date
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Starting date:
- Duration: 2 days
- Time: to
- Fees: £150 (no VAT)
N.B.: It is not possible to transfer from this course.
- Occurs: Friday and Saturday
- Location: Online
- Booking deadline:
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Content Writing Course overview
The Content Writing Workshop will cover the following topics:
- Understanding the digital landscape
- Learning more about the core skills required for effective content writing
- The purpose of content writing
- How to write more effectively
- Where content can be published
- Who to write for – understanding your reader
- Discovering what makes great content and what mistakes to avoid
- How to use AI
- Capturing reader attention with content that delivers value
- Building your audience and managing risks
The content writing course will also cover best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.
At the end of the Content Writing course you will have access to course content and insights designed to make you feel more confident in your writing.
Who is it for?
This Content Writing course is aimed at anyone, across all industry sectors, wanting to improve their digital content writing skills. The course is ideal for anyone responsible for creating online content for their organisation, whether they come from a marketing background or not.
Find out more about our Non-fiction writing courses
Timetable
This Content Writing course takes place over one Saturday from 10.30-16.30.
Benefits
- Delivered by experienced digital content professional
- Taught in small groups
- Awarded a City St George's, University of London certificate
What will I learn?
On the Content Writing course, you will cover the following topics:
- How to improve your content writing.
- How to edit your writing to suit different online platforms.
- How to engage your audience by finding valuable stories within your organisation.
- How to improve your SEO by using keywords.
- How content marketing can help you to promote your organisation.
- How to find the right voice for your organisation’s online communications.
- How to present your written content effectively.
- How blogging could benefit your business.
- How to organise and vary your written content with the help of an editorial calendar.
- How to manage the risks that come with publishing online.
- How to engage and build your audience.
Assessment and certificates
A one-day, seminar-style workshop. Written exercises in class. Informal questions and answers with the tutor throughout.
There’s no formal assessment on this Writing for the Web course.
You’ll receive an official City St George's certificate. Our short courses are not accredited.
Eligibility
This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.
Although technical issues, such as search engine optimisation (SEO) are discussed, the main focus of the course is on content creation and audience engagement.
English requirements
Fluent written and spoken English.
Please note this class is not suitable for those students wishing to improve their English language skills.
Recommended reading
The tutor will suggest material to read during the class.
Tutor
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Tamsin Mackay
Tamsin Mackay has written for publications around the world including the Daily Mail, Telegraph and Independent in the UK. Her commercial writing skills have been honed over the past thirty years to provide blue-chip organisations with exceptional content that supports their business communication needs. Her clientele includes some of the world’s most well-known brands such as Microsoft, Amazon, HPE, and IDC, among others.
She has a Masters in writing from the University of East Anglia, a thriving content business that serves companies on three continents, and has a deep passion for the written word and its ability to transform conversations and organisations.
